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Blazing through the arid Riverina landscape, this vivid fire safety sign commands immediate attention against the sun-baked rural highway. A brilliant red warning marker stands resolute beside the bitumen road, urging travelers to report all fires by dialing "000" - Australia's critical emergency services number. Dry golden grasses and weathered eucalyptus trees frame the roadside, hinting at the extreme bushfire risk prevalent in this harsh Australian summer environment. The stark white road markings slice through the dusty terrain, creating a sharp contrast with the surrounding native bushland, while the sign's urgent message speaks to the constant vigilance required in protecting rural communities from potential wildfire devastation. This image captures the essence of Australian rural safety communication - direct, bold, and critically important in a landscape where fire can quickly become a life-threatening force of nature.